The Catalyst isn't a dev shop. It's the technical arm of Domus — a holding company built by two operators who got tired of watching great ideas die because they couldn't find the right engineering partner.
Kevin Duncan and Spencer Frame kept running into the same problem: brilliant people with deep knowledge in their industry, stuck because they couldn't find an engineering team that understood their world — or cared enough to try.
Agencies delivered code, not outcomes. Freelancers disappeared after the contract. Offshore teams needed so much management they defeated the purpose. And venture-backed startups optimized for fundraising, not building.
So in 2025, they built Domus — a holding company designed to do one thing exceptionally well: turn domain expertise into production software products.
The Catalyst is the partnership model that makes it work. Instead of billing hours and walking away, we co-build. Shared risk. Shared upside. Shared accountability. When your product grows, we grow. That alignment changes everything about how the engineering gets done.
After 45+ products — some that scaled, some that taught us — we've distilled everything into a 9-stage product development system, a battle-tested technical stack, and a partnership structure that finally solves the “great idea, wrong team” problem.
Two operators with complementary skills and a shared obsession with building products that actually work in the market.
Integrator
Full-stack engineer and systems thinker. Kevin is the operational engine — he architects the products, writes the code, manages the infrastructure, and keeps the 9-stage PDS running on schedule.
His fingerprints are on every product in the portfolio. From database schema to deployment pipeline to the AI integrations that power our most advanced products — Kevin builds the thing and makes sure it works.
Visionary
Business strategy and market intelligence. Spencer identifies the opportunities, validates the markets, and ensures every product has a real commercial path — not just a technical proof of concept.
With experience across multiple industries and a relentless focus on market fit, Spencer is the reason our products don't just ship — they sell. He drives partner relationships, pricing strategy, and go-to-market execution.
Ownership model: Co-founded with equity reserved for senior leadership, engineering, and operations hires. We build teams the same way we build products — with skin in the game.
These aren't wall decorations. They're hiring criteria, partnership criteria, and the standard every product gets measured against.
Push boundaries. Never settle for "good enough." Every product should make the existing alternatives feel outdated.
Ship fast, cut waste, prove before you build. We validate markets with customer interviews and commitment signals before writing a line of product code.
Relentless execution toward financial freedom. We're not building a lifestyle business — we're building an empire, one production product at a time.
Build tech that's fun to create and fun to use. If it's not exciting to work on, we're doing it wrong. Life's too short for boring software.
We run on the Entrepreneurial Operating System (EOS) — the same framework used by 250,000+ companies worldwide. It gives us the discipline to run like a company 10x our size.
Every 90 days we set 3–7 non-negotiable objectives. If it's not a Rock, it doesn't get built this quarter. This is how 45 products got shipped — disciplined prioritization.
Every product, every metric, every team member — tracked weekly. No quarterly surprises. We know within 7 days if something is off-track.
Level-10 weekly meetings: scorecard review, rock updates, then IDS (Identify, Discuss, Solve). Every meeting produces action items. Nothing gets talked about twice.
Automated revenue products live
OrthoBoost and Carbon Studio running autonomously, first contract developers onboard
Repeatable partnership model
Proven playbooks for every business function, full engineering and operations teams in place
Market-defining product studio
Helping 20M people be better versions of themselves through the products we've built
Every product follows the same A–I stage-gate methodology. No product advances to the next stage without meeting its gate requirements. This is why we ship — and why what we ship works.
Every idea gets scored objectively. No pet projects. No gut-feel-only decisions.
Gate: 30-point scorecard: score 24+ to proceed
Talk to real users. Get commitment signals. If they won't pre-pay or sign an LOI, the problem isn't real enough.
Gate: Customer interviews + commitment signals
Define what's in, what's out, and how you'll know it worked. Anti-scope is as important as scope.
Gate: Concept sheet + anti-scope + success metrics
Low-fidelity prototypes reviewed by real users. Not pixel-perfect — validated.
Gate: Wireframes + 3 user reviews
Build the minimum viable product on our shared infrastructure. Auth, billing, RBAC — already done.
Gate: Skeleton, Meat, Skin phases then gate review
QA, performance testing, security review. Nothing ships without passing the pre-flight.
Gate: Pre-flight checklist (analytics, Stripe, access control)
Real users, real usage, real feedback. We measure whether users would be genuinely disappointed without it.
Gate: Beta cohort + product-market fit survey (40%+ would miss the product)
Turn free users into paying customers. Validate willingness to pay — not just willingness to click.
Gate: Pricing + checkout + first paid conversions
Growth systems, operational excellence, and the economics that prove it's a real business.
Gate: Repeatable channels, customer value 3x acquisition cost, payback under 6 months
WIP Limits: Build = 1, Beta = 1, Validation = 1–2 · Target Cadence: 1 microSaaS/month through A–C
Standardized across the portfolio. Every product benefits from the same battle-tested infrastructure — no one-off experiments at your expense.
“Create enough automated revenue to build tech we enjoy and businesses that impact the world in a positive way.”
That's not a mission statement written by a committee. It's the reason two technical founders wake up early, ship late, and pour everything into the products and partnerships that make this possible.
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